Dear & Esteemed Colleagues,
Greetings! It is our pleasure to extend a warm welcome to you to the International Conference on Marketing, Tourism & Hospitality (ICT19Swiss Conference) being jointly organized by the Global Business Research Journals, Greater Vision and SDMIMD at Zurich, the Land of Alps of Switzerland from July 12-14, 2019.
Kindly submit your abstracts/ full papers/ case studies/posters in all areas of marketing, tourism and hospitality at the upcoming conference.
We expect leading academicians, scholars and practitioners to join us at the conference and share their research outcome on the conference topics and themes with fellow researchers from across the globe. A great opportunity for you to meet and network with like-minded fellow researchers and academicians, indeed!
We are also organizing panel discussions, invited presentations on topics of interest to the academic community. Such discussions have received a lot of appreciations from the academic community. In Zurich, a Panel Discussion on the following topic has been planned.
Topic: Global Best Practices in Research, Teaching, Learning & Employability! A Few Interesting Insights!!
The field of marketing is witnessing dramatic transformations during the past few years thanks to the astronomical growth being witnessed by this industry owing to the introduction of digital components in marketing of products and services.
Research reports indicate that the field of marketing is clearly dominated by four important phenomenon. They are as follows: a) Digitalization & Connectivity b) Internet Explosion c) New type of intermediaries and d) Customization and Customerization. With these transformations, customers have become more knowledgeable on products and services owing to the emergence of various supporting phenomenon such speed, competitive pricing, instant availability of information and service on the products, from across the globe. E-Business, E-Commerce and E-Marketing are the strategies being used by companies to promote these products and services, today. Such emerging trends in marketing help both buyers and sellers to satisfy their needs, quite conveniently.
The future appears to be brighter for someone who resorts to digital marketing tools and techniques to promote their products and services.
A close look at some of the interesting statistics would help us understand the trends shaping up the industry.
According to marketing research reports, 87% of the marketers use video for developing their ‘content marketing’.
Over 50% of the internet users will use their mobile devices to carry out their online activities, say researchers.
Artificial Intelligence, Programmatic Promotions, Chatbots, Digital Marketing Apps, Visual Search and Voice Searches have been gaining a lot of attention and interest among the marketers and sellers. Of course, customers have become much more aware of these trends, today. One has to capitalize on it using appropriate digital marketing tools and techniques
This is the most appropriate time where one has to make use of the emerging trends.
B2C (Business to Consumers), B2B (Business to Business), C2C (Consumer to Consumer) and C2B (Consumer to Business) have become the order of the day. Every manufacturer and marketers should realize the huge potential available in this segment and ensure that they have a rightful space in this fast-emerging domain.
The future, of course, is promising as web has proved to be a powerful tool for business to transact and connect with the clients on a global scale. Given the above phenomenon, one has to evaluate one’s strengths and weaknesses and do the needful to keep pace with the changing landscape.
At the same time, one cannot be ignorant of issues such as online privacy, identity theft, phishing and other related crimes creeping to this booming field of digital marketing.
Tourism is accorded top priority by many governments as it is helpful not only in generating employment but in providing employment opportunities to thousands of people both directly and indirectly. It is also considered as the largest export industry in many countries, today. Yet another interesting aspect is that this industry can offer employment to both skilled and unskilled segment of the society.
This upcoming conference in Zurich-Switzerland aims at offering greater experience to the global academic community to gain fresh ideas and insights on marketing, tourism and hospitality-related industries. In addition, it is our endeavor to offer a platform for industry-practitioners, academicians and researchers to share their knowledge and ideas in this growing field.
We do, of course, encourage inter-disciplinary research in tourism, marketing and related fields in order to address the challenges being faced by this sector.
Both conceptual and application-oriented papers are invited for presentation. In addition to oral presentation, posters are also accepted.
Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), ranked among the top Business Schools in India, is located at the foot of Chamundi Hills in the heritage city of Mysore, Karnataka. The campus has won many architectural and landscape awards and provides a great environment for learning and germination of managerial intellect. The institute has been conferred A** Rating at National Level by CRISIL.
The institute is promoted by the Shri Dharmasthala Manjunatheswara Educational Trust - a premier non-profit educational organisation functioning under the aegis of Shree Kshetra Dharmasthala, which is known for its unique embodiment of Dharma. Today, SDME Trust has more than 40 recognised educational institutions under its wings, imparting quality education from the primary level to the postgraduate level. Trust is known for the professional institutions in Medical, Dental, Engineering, Naturopathy, Ayurveda, Law, Business Management and Physiotherapy. The trust and all the associate institutions benefit from the visionary leadership of our Chairman, Padma Bhushan Dr. D. Veerendra Heggade, Dharmadhikari of Dharmasthala.
SDMIMD’s AICTE approved PGDM programme, accredited by NBA, runs for six terms over two years with an impeccable track record of academic rigor. SDMIMD also has Student Exchange Programs with the MAYS School of Business, Texas A&M University, USA; Global Management Institute of Shanghai University, China; and British University in Dubai, Dubai. These student exchange programmes enable students to understand each other’s cultures, business practices and traditions. This gives students an edge when it comes to international opportunities.
The SDMIMD’s research unit - SDM Research Centre for Management Studies’ (SDM RCSM), publications ‘Cases in Management’, ‘Contemporary Research in Management’, ‘Excerpts of Select Summer Internship Reports’, have come in for praise from the world of academics. The institute’s journal ‘SDMIMD Journal of Management’ indexed in EBSCO and iScholar has evolved as a prestigious publication well known for the quality of the papers, therein.
To know more about SDMIMD please visit: www.sdmimd.ac.in Recessions Hinder Growth!