" Thank you everybody for making the AP16Hong Kong Conference a great success. ♦ ♦ ♦ Thank you everybody for making the AP16Hong Kong Conference a great success. "

Ninth Asia-Pacific Conference on Global Business, Economics, Finance and Banking in Hong Kong-SAR.

Global Business Research Journals

Online International (Double-Blind Peer Reviewed) Research Journals


International Academic Research Conference on Marketing & Tourism

MTC16Hong Kong Conference

Theme: The Power of Social Marketing!

Conference Dates: August 11-13, 2016
Venue: Best Western Grand Hotel, Hong Kong.

ISBN: 978-1-943579-69-3

Conference Feedback


Guest of Honor

Keynote Speaker

Dr. Andrew Chan,
Director of First Year Teaching and Learning,
City University of Hong Kong,
Hong Kong.

Invited Lecture

Topic :“E-Tourism Evolution and the Impact on SMEs and Family Business”

Keynote Speaker

Dr. Georgios Palaiologos,
Royal University for Women,

Invited Lecture

Topic :“Banking Instability and Deposit Insurance: The Role of Moral Hazard”

Keynote Speaker

Dr. Harold Ngalawa,
University of KwaZulu-Natal,
South Africa.


Dear & Esteemed Colleagues,

Warm greetings!

May we cordially invite you to the International Academic Research Conference on Marketing & Tourism (MTC16Hong Kong Conference) which is being jointly organized by the prestigious SDMIMD, Mysore, Karnataka State, India and the Global Business Research Journals (GBRJ) from August 11-13 in the magnificent city of Hong Kong.

We invite full papers/abstracts/case studies in all areas of research in Business Studies. In addition to paper presentations and discussions, this upcoming conference will include invited lectures on contemporary topics in marketing, global business and other interesting areas quite useful to the academic community.

Important Dates!

Abstract/Full Paper Submission Deadline : June 30, 2016 July 25, 2016
Communication of Acceptance : One Week
Last Date for Registration : July 10, 2016 July 30, 2016
Conference Dates : August 11-13, 2016


Conference Objectives!

Social Marketing! An interesting phenomenon, today!

The discipline of marketing has undergone greater transformation over the years. Among various changes, ‘social marketing’ has gained significant influence and help the buyers to achieve their objectives.

Philip Kotler and Andreasen define social marketing as "differing from other areas of marketing only with respect to the objectives of the marketer and his or her organization. Social marketing seeks to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society." So, these two celebrated authors emphasize that the concept of social marketing helps the end-users to greatly benefit from this essential tool. In the US, this technique has proved to be a re-sounding success, particularly, in the areas of heart diseases and organ donation.

Who is the audience in ‘Social Marketing’?

As indicated earlier, social marketing attempts to include everyone in the society. Social Marketing helps to influence behaviors that would benefit not only the individuals but the whole community for its betterment. Again, social marketing is totally guided by ethical principles. Understandably, greater social benefit is the ultimate goal in this great concept of social marketing.

Although the concept of social marketing is primarily used by social marketers, there is, undoubtedly, greater scope available for commercial marketers to make use of this great platform to promote their business objectives effectively.

In this scenario, the upcoming conference in the beautiful city of Hong Kong tries to achieve the following objectives. Among others, the objectives are to:

a) analyze the different approaches that social marketing can follow to help business ventures;

b) share the research interests and findings in different areas of marketing with fellow academicians; and;

c) encourage joint research works in the broader field of marketing with a special focus on social media marketing.



Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD) Mysore, Karnataka

Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), ranked among the top Business Schools in India, is located at the foot of Chamundi Hills in the heritage city of Mysore, Karnataka. The campus has won many architectural and landscape awards and provides a great environment for learning and germination of managerial intellect. The institute has been conferred A** Rating at National Level by CRISIL.

The institute is promoted by the Shri Dharmasthala Manjunatheswara Educational Trust - a premier non-profit educational organisation functioning under the aegis of Shree Kshetra Dharmasthala, which is known for its unique embodiment of Dharma. Today, SDME Trust has more than 40 recognised educational institutions under its wings, imparting quality education from the primary level to the postgraduate level. Trust is known for the professional institutions in Medical, Dental, Engineering, Naturopathy, Ayurveda, Law, Business Management and Physiotherapy. The trust and all the associate institutions benefit from the visionary leadership of our Chairman, Padma Bhushan Dr. D. Veerendra Heggade, Dharmadhikari of Dharmasthala.

SDMIMD’s AICTE approved PGDM programme, accredited by NBA, runs for six terms over two years with an impeccable track record of academic rigor. SDMIMD also has Student Exchange Programs with the MAYS School of Business, Texas A&M; University, USA; Global Management Institute of Shanghai University, China; and British University in Dubai, Dubai. These student exchange programmes enable students to understand each other’s cultures, business practices and traditions. This gives students an edge when it comes to international opportunities.

The SDMIMD’s research unit - SDM Research Centre for Management Studies’ (SDM RCSM), publications ‘Cases in Management’, ‘Contemporary Research in Management’, ‘Excerpts of Select Summer Internship Reports’, have come in for praise from the world of academics. The institute’s journal ‘SDMIMD Journal of Management’ indexed in EBSCO and iScholar has evolved as a prestigious publication well known for the quality of the papers, therein.

To know more about SDMIMD please visit: www.sdmimd.ac.in