" Thank you Delegates, Guests and Volunteers for your support huge success of EAR16Swiss Conference. ♦ ♦ ♦ Thank you Delegates, Guests and Volunteers for your support huge success of EAR16Swiss Conference. "

Doctoral Research Conference

International Academic Research Conference on Marketing and Tourism in Zurich

Global Business Research Journals

Online International (Double-Blind Peer Reviewed) Research Journals


Fourth European Academic Research Conference on Global Business, Economics, Finance and Banking

EAR16Swiss Conference

Theme: Ensuring Monetary and Financial Stability in Europe! Back to the Future!!

Conference Dates: July 7-9, 2016

Venue: Steigenberger Bellerive au Lac, Utoquai 47,
8008, Zurich, Switzerland.

ISBN: 978-1-943579-88-4

Conference Feedback


Invited Lecture

Date : 8th July 2016

Keynote Speaker

Dr Mei-Tai Chu,
La Trobe University,

Panel Discussion

July 7, 2016

Topic : “Making Assessments Transparent! Need & Challenges!!"


Dr. James Downey,
Lynn University, USA.

Prof Dr. Matiur Rahman,
Presidency University, Bangladesh.


Dr. Elango Rengasamy,
The British University in Dubai,
Dubai, UAE.


Dear & Esteemed Colleagues,

Warm greetings!

We are, indeed, privileged to extend a warm welcome to you to the upcoming Fourth European Academic Research Conference on Global Business, Economics, Finance and Banking (EAR16Swiss Conference), being jointly organized by the prestigious SDMIMD, Mysore, Karnataka State, India and the Global Business Research Journals (GBRJ) from July 7-9 in the beautiful city of Zurich, Switzerland.

You may submit your full research paper/abstracts/case studies/posters in all areas of research in business studies. We do arrange invited lecture sessions and brain-storming sessions at the conference on contemporary topics/areas in global business, economics, finance and banking.

Important Dates!

Abstract/Full Paper Submission Deadline : June 20, 2016
Communication of Acceptance : One Week
Last Date for Registration : June 25, 2016
Conference Dates : July 7-9, 2016


Conference Objectives:

The upcoming conference in Zurich, intends to achieve the following objectives:
Financial Stability and Monetary Policy

One of the key lessons learnt from the 2008-09 global financial meltdown is that monetary and other important economic policy measures would not work effectively when there is financial instability. Research on global economy and markets indicate that when an economy suffers from instability, it disturbs normal functioning of the markets, affects banking and financial institutions, more particularly, the asset-liability structures, which in turn, distorts lending functions to the core-sectors of the economy. Again, another important cause as to why ‘financial instability’ affects an economy is owing to the fact that there would be visibly noticeable ‘asset bubbles’ building up on account of irrational price-increases in asset values. When the bubbles start bursting down, a huge volume of ‘toxic assets’ appear on the balance-sheets of the banks thus forcing them to resort to lower lending. Understandably, all these unsavoury developments further complicates the monetary and financial systems.

‘Excessive-risk taking’ Leads to Financial Instability

Yet another lesson to be learnt from the financial meltdown is that excessive risk-taking resorted to by banking and financial institutions has caused a kind of negative ‘spill-overs’ on the macro economy. So, a highly stable financial system is central to monetary and other economic policy initiatives of the government.

Europe and Financial Stability

A few of the European economies have faced greater jolts, partly, owing to weak lending to select sectors during the last ten years or so. The banking and financial systems have been feeling the strains since 2011. To put the system back on track, the European Central Bank (ECB) had to take a few hard decisions which includes advising banks to remove the ‘toxic assets’ hugely prevalent on their balance sheets in the form of write-offs. Undoubtedly, this drastic step has caused huge pressure on the profit-margins of the banking and financial institutions.

A Stable European Monetary System Good to the Global Markets & Economy

According to research reports, the EU-28 accounted for 23.7% share of the World’s GDP in 2013 which indicates that the EU has a greater share in the growth of global economy. But, what is quite imminent, as of today, is that the European economies, particularly, the ones that faced recession and economic problems should limp back to normalcy as it would create huge employment opportunities, GDP growth and per-capita income of EU citizens. Of course, it would also promote global trade in the long run.

Against this background, the upcoming conference in Zurich, Switzerland intends to achieve the following objectives. The conference would

a) discuss vital economic issues affecting the global economy in general and the EU economy, in particular;

b) analyze the root causes of financial meltdown and the ways and means by which monetary policy of governments could help avert such meltdowns in the future;

c) Provide an ideal platform for researchers, economists, bankers and practitioners to share their research and practical experiences in all the major issues highlighted, as above; and

d) Offer suitable solutions to ensure an orderly growth of the EU economies, stable monetary and financial system so as to bring about prosperity and sustainable economic growth to the World, in the long-run.


Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD) Mysore, Karnataka

Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), ranked among the top Business Schools in India, is located at the foot of Chamundi Hills in the heritage city of Mysore, Karnataka. The campus has won many architectural and landscape awards and provides a great environment for learning and germination of managerial intellect. The institute has been conferred A** Rating at National Level by CRISIL.

The institute is promoted by the Shri Dharmasthala Manjunatheswara Educational Trust - a premier non-profit educational organisation functioning under the aegis of Shree Kshetra Dharmasthala, which is known for its unique embodiment of Dharma. Today, SDME Trust has more than 40 recognised educational institutions under its wings, imparting quality education from the primary level to the postgraduate level. Trust is known for the professional institutions in Medical, Dental, Engineering, Naturopathy, Ayurveda, Law, Business Management and Physiotherapy. The trust and all the associate institutions benefit from the visionary leadership of our Chairman, Padma Bhushan Dr. D. Veerendra Heggade, Dharmadhikari of Dharmasthala.

SDMIMD’s AICTE approved PGDM programme, accredited by NBA, runs for six terms over two years with an impeccable track record of academic rigor. SDMIMD also has Student Exchange Programs with the MAYS School of Business, Texas A&M; University, USA; Global Management Institute of Shanghai University, China; and British University in Dubai, Dubai. These student exchange programmes enable students to understand each other’s cultures, business practices and traditions. This gives students an edge when it comes to international opportunities.

The SDMIMD’s research unit - SDM Research Centre for Management Studies’ (SDM RCSM), publications ‘Cases in Management’, ‘Contemporary Research in Management’, ‘Excerpts of Select Summer Internship Reports’, have come in for praise from the world of academics. The institute’s journal ‘SDMIMD Journal of Management’ indexed in EBSCO and iScholar has evolved as a prestigious publication well known for the quality of the papers, therein.

To know more about SDMIMD please visit: www.sdmimd.ac.in